FOR IMMEDIATE RELEASE
CONTACT: Doug Campbell
Email: press at causeitsmybirthday dot com
7 DAY, 7 CITIES, 7 FUNDRAISER PARTIES: TWO FRIENDS 'SPREAD LOVE, NOT MALARIA'
LOS ANGELES--SEPTEMBER 21st, 2009--To ring in their 30th birthdays, Los Angeles residents Sloane Berrent and Doug Campbell will arrive in their hometown, after completing a seven-city celebration that will raise money to combat malaria.
Under the URL CauseItsMyBirthday.com, Berrent and Campbell have launched an online donation mechanism that accepts party RSVPs in exchange for funds to buy malaria nets. The parties, which will take place between October 3 and 9 in New York, Miami, New Orleans, Chicago, Seattle, San Francisco and Los Angeles, are being organized by a small army the pair have mobilized to plan the nationwide fetes. The project is pitting each city against each other, to attract the most donations.
Both Berrent and Campbell have backgrounds in innovative philanthropy: in early September, Ms. Berrent returned from a three month fellowship with the microlending nonprofit, KIVA. In 2007, Campbell completed a worldwide tour he dubbed Tuxedo Travels, which raised money for local charities. Carrying over from the tradition of Tuxedo Travels fashion, Berrent and Campbell will wear formal attire throughout the seven-day period, including at airports and in transit.
Parties in each city are open, with the organizers encouraging all “socially conscious, fun loving” individuals to donate and attend. Donations are 100% tax-deductible and go directly towards the purchase and distribution of malaria nets in rural northern Ghana, hosted by the nonprofit NettingNations.org.
"We chose malaria as a cause because it is easy to prevent using simple techniques" Berrent says. “We felt we could really make an impact on this front.”
The organizers have set as their fundraising goal the figure of $70,000, which buys approximately 16,000 nets. Vestergaard Frandsen, one of only three WHO-approved companies for net making, will be providing the nets. The target drop will be in northern Ghana in late 2009-early 2010.
All events are $15 minimum donation via the website or at the door (if available, see website for more details).
CauseItsMyBirthday.com has been formed exclusively for the purpose of celebration, and to raise funds and awareness to combat the spread of malaria. Sloane Berrent, Doug Campbell and other organizers will fund their own travel and accommodation and will not benefit financially from CauseItsMyBirthday.com.